Gauraiya as a brand is like a social bird aiming to be found in the hearts of women from all over the world.
The essence of this brand is being Free Spirited, Unpredictable, Bold and Young at heart.
Gauraiya has entered into India’s most dynamic Category “Women’s Ethnic Wear”.
This category has shifted from an utility based apparel purchase to occasion specific apparel purchase.
Gauraiya is trying to tab the growing demand for Branded Apparel (assurance of better designs, quality and fit) and “Increasing Value Consciousness”
The beauty of Indian Dresses lies in the variety of fabrics and embellishments that are used to create them. Indian women are fascinated by colors and patterns and the rich Indian culture allows for the creation of some great Indian Wedding Dresses that are truly unique in their style and appeal. Indian party wear dresses can range from the simplistic Salwar Kameez suits to the traditional sarees and from graceful lehengas to glorious and royal gowns.